Design & Brand Management
Our writers/editors and designers work with units at every LSU campus to create visual and textual narratives for external and internal audiences. Our primary goal is to highlight LSU’s essence and reinforce our brand across the state and beyond. Our communications focus is always through the prism of the university’s overarching goals.
The LSU brand is more than our logo and our purple and gold colors. It’s what you—our students, faculty, staff, alumni, corporations, peers, donors, and outside onlookers—think, feel, and respond to when you encounter anything and everything LSU.
Our Brand Guide provides a framework to help you work within and adhere to the LSU brand in both your copy and design, and our team is also here to provide guidance, should you have questions as you develop projects for your unit. Templates are available for your use when creating one-sheeters, postcards, ads, and a variety of other projects.
We appreciate your help in maintaining and enhancing the LSU brand. With consistent use, our brand grows stronger and allows LSU to put its best foot forward in everything we do as an institution.
Our Work
Learn More
Download the updated LSU Brand Guide (v. 3.2) as a PDF.
Download the January 2021 Copywriting Addition as a PDF (includes Inclusive Communication guidelines).
Download Brand Assets as ZIP files (referenced in the Graphic Elements section of the guide).
Download Templates including flyers, posters, postcards, digital newsletters, and trifolds available in InDesign and Design Conductor.
Download digital Business System templates.
Download Powerpoint templates.
See Operations & Production for name tags, tablecloths, lapel pins, and other items.
Download official university logos and unit signatures.
When communicating on behalf of the university, it is important to present yourself in a professional manner that is consistent with the university's brand.
Include your full name, title, department name, and office phone number in your signature. Recipients may also expect to see your email address, department web address, and links to department social media accounts.
Personal pronouns may be shared after your name in italics, set in regular weight (un-bolded). Learn more at mypronouns.org.
You may also choose to include a disclaimer or confidentiality statement at the bottom of your signature if appropriate for the type of work you do.
Do not include philosophical statements or inspirational quotes to avoid any potential confusion in representation of the university slogan, ideology, or brand promise.
Do not paste images into your signature. Email clients may flag emails with embedded graphics as spam or junk mail. Mobile devices may block the images. Email clients handle the graphics as attachments.
Inserting graphics unrelated to the topic of the email is discourteous to your recipient(s), increases the email file size, and gives the appearance that the communication you've sent includes a topic-related attachment.
Sample Signature
Full Name (personal pronouns)
Title
Office Name
Louisiana State University
xxx Building Address, Baton Rouge, LA 70803
225-578-xxxx
email@lsu.edu | lsu.edu | lsu.edu/yourdepartment
- Download the Brand Training Spring 2019 presentation
- View training and supplemental items at myLSU in left column under "Communications
Resources"
- Brand Training Spring 2019 (Video)
- Adobe Creative Cloud libraries, referenced in Graphic Elements section of LSU Brand Guide
The LSU Brand Guide is currently posted for training purposes. We are actively working to make it an accessible PDF. In the meantime, if you are LSU faculty or staff and require assistance accessing this document, please contact us via email or 225-578-3872.
Contact Us