Best Practices

With consistent and best practices, our brand grows stronger and allows LSU to put its best foot forward in everything we do as an institution.

Design & Brand

Operations & Production

The LSU Brand Guide details specific standards and guidelines for event branding. Templates are available in Design Conductor. Also check out tips and a checklist for planning your event.

Be sure to post your event on the Campus Events Calendar. A comprehensive calendar makes it easier and faster for our community to learn about, attend, or publicize events of interest.

Updated specifications are available for the production of LSU name tags:

The LSU Brand Guide details specific standards and guidelines for uniform shirts for staff and student workers, if necessary.

The LSU Brand Guide details specific standards and guidelines for vehicle decals and wraps.

Photography

Text to come

Text to come

Video

All official and brand compliant LSU videos must be accessible with the inclusion of either closed captioning or by providing a written transcript of the audio. This includes videos posted on social media and YouTube. Most social media platforms provide automatic captioning, but it is important to manually check the accuracy of these captions after your video is posted.

Review guidelines and resources available at the university's online accessibility site.

Shooting Video on Your Phone (or Camera)Tips for At-Home Video

Web & Digital

Social Media

Various social media platforms provide built-in ways to make your posts more accessible to the visually and/or audibly impaired.

From getting started to posting in a crisis, keep an eye on this resource, and let us know if you have feedback.