Candice Marti

PhD Student
Department of Marketing

Contact
cmar243@lsu.edu
2114 Business Education Complex South
Personal Website

Education
MBA (emphasis in marketing and international business), Argyros School of Business and Economics, Chapman University, Orange, CA

Bachelor of Arts, Social Science, Chapman University, Orange, CA

 

Candice Marti headshot

Candice Marti is a fourth-year doctoral student in the Department of Marketing at the E. J. Ourso College of Business at Louisiana State University (LSU). Candice earned her B.A. in social science with a minor in psychology and her M.B.A. with an emphasis in marketing and international business from Chapman University in Orange, CA. Her research interests include frontline employee-customer interactions, the influence of service leaders in service firm strategy, superstition, vulnerable consumers, retailing, and atmospherics. Prior to pursuing a Ph.D. at LSU, Candice held marketing leadership positions in multiple industries, including healthcare, financial services, public health, and transportation.

Marti, Candice L., Huimin Liu, Gurpreet Kour, Anil Bilgihan, and Yu Xu (2024), “Leveraging Artificial Intelligence in Firm-Generated Online Customer Communities: A Framework and Future Research Agenda,” Journal of Service Management. (CiteScore: 16.6, Impact Factor: 10.6, ABDC: A)
   
Lindsey Hall, Kristina K., Candice L. Marti, Nicole M. Boylan, Thomas L. Baker, and Jessica L. Ogilvie (2024), “Frontline Ambidexterity: A Systematic Review and Future Research Agenda,” Journal of Personal Selling & Sales Management, 44, no. 1: 50–73. (CiteScore: 6.0, Impact Factor: 4.9, ABDC: A).

*Marti, Candice L., Kristina K. Lindsey Hall, and Ji (Miracle) Qi, “Enhancing Customer Engagement Through Frontline Employee Brand Psychology and Customer-Driven Proactive Behaviors,” Frontiers in Service, Amelia Island, FL, 2024

*Marti, Candice L., Kristina K. Lindsey Hall, and Ji (Miracle) Qi, “Embodying the Brand: How Employees’ Psychological Brand Ownership and Proactive Behaviors Drive Customer Engagement,” LSU Graduate Research Conference, Baton Rouge, LA, 2024

*Marti, Candice L., Kristina K. Lindsey Hall, and Ji (Miracle) Qi, “Enhancing Customer Engagement,” Southeast Marketing Symposium, Baton Rouge, LA, 2024

*Lindsey Hall, Kristina K., *Susana Jaramillo, Patrick Fennell, Melanie Lorenz, and *Candice L. Marti, “Navigating Frontline Employee Dilemmas Regarding CDB Policy Enforcement,” Organizational Frontlines Research Pre-Conference, AMA Winter Marketing Educators’ Conference, St. Pete Beach, FL, 2024

*Marti, Candice L. and Rice, D. H., “Fantasy Sports and the Influence of Social Media on Athlete Selection and Wagering,” Southeast Marketing Symposium, Athens, GA, 2022

*Indicates presenter

Liam Glynn Research Scholarship Award, Summer 2024

Third Place, Oral Presentation, Business and Mass Communication Section, LSU Graduate Research Conference, Spring 2024

The Daryl McKee Memorial Ph.D. Award, 2023

Invited Workshop Participant, Graduate Scholar Roundtable Forum, “Where the Worlds Collide: Customer Experience as an Outcome of the Intersection Between the Virtual and Physical Worlds,” The Ohio State University, Columbus, Ohio, May 2023