Students pursuing a Bachelor of Arts in Mass Communication at the Manship School choose from one of five concentrations: digital advertising, journalism, political communication, public relations or pre-law.
Digital advertising allows you to learn traditional and digital advertising strategies to reach broad
audiences through social media, apps, geofencing and other platforms. Students regularly
collaborate with major national brands in their classes.
Career opportunities: Social media manager, creative director, account manager, copywriter
Journalism focuses on storytelling across broadcast, print and digital platforms. You will learn writing, research, visual and multimedia skills and have real-world opportunities to work as a sports, investigative, political or general assignment journalist while still in school.
Career opportunities: Online content creator, television reporter or producer, investigative or political journalist, sports reporter, foreign correspondent
Political communication blends politics, public relations, community outreach and issue-based advocacy to develop community leaders who help shape society.
Career opportunities: Campaign manager, policy advisor, lawyer, political consultant, lobbyist, political journalist, speechwriter
Public relations emphasizes strategic communication, planning and implementation for corporate, non-profit and government organizations. This concentration teaches you skills ranging from strategic writing to planning a product launch to crisis communication.
Career opportunities: Public information officer, communications director, fundraiser, event planner, community outreach coordinator
3+3 Pre-Law Program
The 3+3 Pre-Law Program combines your first year of law school with your senior year of undergraduate studies,
saving you time and money. This concentration helps you develop skills critical to
the legal field, including writing, interpersonal communication, research, public
speaking and media management.
Career opportunities: Attorney, public advocate, entertainment lawyer, First Amendment lawyer, judge