Jaewon Royce Choi

Assistant Professor, Digital Advertising | Office: 226 Hodges Hall | roycechoi@lsu.edu | CV

Biography

Jaewon Royce Choi (Ph.D., The University of Texas at Austin) is an assistant professor in digital advertising at LSU's Manship School of Mass Communication. After earning his Ph.D. from UT Austin, he served as a postdoctoral research fellow at the Spiegel Research Center within Northwestern University's Medill School for two years, focusing on marketing communications and audience engagement. Choi’s research explores the dynamic interplay between digital information technologies and consumer engagement, examining the effects of consumer engagement and the broader social implications of technology on advertising. His methodological expertise spans a range of quantitative approaches, including survey research, statistical modeling, and computational social science techniques. His research has been published in prestigious academic journals such as New Media & Society, International Journal of Communication, Computers in Human Behavior, Telematics & Informatics, and Information, Communication & Society. For more information about his work and publications, please visit his Google Scholar profile.