Digital communications have started to blur the line between advertising and public relations. What mistakes have landed PR firms on the law enforcement radar screen, and what practices are likely to keep you in the clear? These topics were the focus of Lesley Fair’s visit to LSU during the spring 2017 semester.
Fair educated the LSU community on best practices for avoiding legal pitfalls in digital advertising and social media, all while emphasizing the importance of keeping these communications open and honest both for the protection of the consumer and the media practitioner.
A senior attorney with the Federal Trade Commission and adjunct professor of consumer protection law at George Washington University, Fair blogs regularly for the Federal Trade Commission's business blog and contributes monthly to Electronic Retailer magazine.