Master of Mass Communication
Did you earn your undergraduate degree in another discipline, but now want to work in a mass communication field? Looking for advanced professional training? Want to prepare yourself for a doctoral program? Then our Master of Mass Communication (M.M.C.) degree is a good fit for you. Students choose between two tracks – scholarly and professional – and can pursue the study of journalism, strategic communication (public relations & advertising) and political communication. Our program offers a core set of courses to all students, then allows each student to design a course plan within a flexible framework to meet either their professional or scholarly needs.
Topics of Study
The Manship School emphasizes the intersection of media and public affairs, as well as the rapid digital transformation of media industries. Our classes foster transferable skills to boost your success throughout your career. Our Master of Mass Communication program is a two-year degree.
All M.M.C. students complete core classes covering research methods, the role of media in a democratic society and other theoretical concerns. Beyond this, students develop customized plans of study focused on their own professional goals. Most students develop course plans centered on journalism, strategic communication or political communication. Students can pursue any of these specializations as part of the Dual J.D./M.M.C. we offer in conjunction with the LSU Paul M. Hebert Law Center.
Learn creative storytelling and the skills you need to produce stories across technologies: digital, print and broadcast. Journalism graduate students have an array of hands-on journalism opportunities: covering Louisiana government in our Statehouse Reporting program, 21 NCAA Division 1 sports teams at LSU, our award-winning Cold Case project investigating murders from the Civil Rights era, and many others.
Our journalism course offerings include Public Affairs Reporting; Mass Media, Sports and Society; Crisis Communication; and our practical Field Experience class where students publish with news organizations through the Manship School News Service.
Develop skills for advertising campaigns and public relations for a product, service or cause. We focus on problem-solving and strategic planning. Students learn audience analysis, with courses on crunching numbers and conducting focus groups or interviews. Strategic communication graduate students use our cutting-edge research facilities, especially the Media Effects Lab (MEL) and Social Media Analysis & Creation Lab (SMAC), monitoring global social media in real-time.
Strategic communication classes include Foundations of Strategic Communication; Strategic Communication Campaigns; Advertising Problems; and Strategies for Public Relations and Social Media.
Engage directly with politics, elections and the policy issues that shape our times. Political communication graduate students learn the tools of journalism and strategic communication applied to the world of public affairs. The Manship School enjoys a rich partnership with the LSU Department of Political Science and has on faculty former political professionals who can help guide students into political careers, including public service, issue advocacy and law.
Political communication classes include News Media and Governance, Political Communication Writing; Case Studies in Campaigns and Elections; and Race and Gender in Political Communication.
Professional & Scholarly Opportunities
Master of Mass Communication students can customize their experience, taking electives on a Professional Track, to strengthen skills to work in media industries, or our Scholar Track, to hone their research acumen for academia, a think tank or analytics firm.
Students may choose to complete their M.M.C. work by writing a traditional research thesis, developing a professional project applicable to media industry work or taking a comprehensive exam on their graduate coursework.
The Manship School awards several graduate assistantships for M.M.C. students on a highly competitive basis. These include an $11,500 stipend per academic year and a tuition exemption (students must pay some mandatory student fees). For full consideration, you should complete a Fall semester application by January 25, although we consider Fall applications through June. Spring semester applications are considered between July and November of the prior year.
Applicants submit a statement of purpose, resume, writing sample, transcripts from all prior universities or colleges attended and standardized test scores (e.g., GRE and TOEFL for international applicants) online. We need recommendation letters from three people familiar with your academic and/or professional work.
Minimum requirements: You must have a cumulative 3.0 undergraduate GPA.
When you complete the online application:
- Make sure you choose Mass Communication as your degree program (NOT Communication Studies)
- The LSU institution code for the GRE and TOEFL is 6373
- Encourage your recommenders to submit letters to the online system. If they insist on paper, they can mail letters to: Attn: Graduate Program, Manship School of Mass Communication, Journalism Building, Baton Rouge, LA 70803.
Deadline: We accept applications year round for either a fall or spring program start. For fall, we consider applications between January and June 30. For spring, we consider applications between July and November 15. Earlier applicants have a higher probability of success in obtaining an assistantship – because funding is both competitive and limited, most positions are offered to qualified applicants between January and April for fall. We have limited assistantship opportunities for spring admission. All applicants are considered for assistantships.
For further information, contact: