liu


Chuanlan Liu

Associate Professor

Address:
145 Human Ecology

Email Address:
clliu@lsu.edu

Office Phone:
225-578-2400

College:
College of Agriculture

Department:
Department of Textiles, Apparel Design and Merchandising

AREAS OF EXPERTISE

Retailing and Consumer Behavior

 

Research Interests

  • Consumer behavior
  • Online shopping
  • Retail market research
  • Branding and brand extension
  • Social media marketing
  • Franchising
  • Entrepreneurship

Current Research

McRoberts, L., & Liu, C. (2015-2016). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $60,983 funded

 

McRoberts, L., & Liu, C. (2012-2014). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $124,889 funded

 

McRoberts, L., Liu, C. & Welker, D. (2013). Creative Cotton Consciousness & Applied Learning Design and Merchandising Students, Cotton, Inc. $35,350.

 

Wang, L., & Liu, C. (2011-2015). Flood hazard resiliency and accessibility of retail infrastructure in New Orleans, Louisiana State University, Baton Rouge: Louisiana State Board of Regents, $76,000 funded

 

Liu, C. & Langchao Zhang (2013- present). Extending a US Auto Brand into Apparel Categories in Emerging Market, sponsored by Bizhisheng, International Trade LLC.

 

Kobia, C. & Liu (2013-present).  Why Pass on Fashion Viral Message?

 

Liu, C. & Yuli Liang (2013-present) Young Consumers’ Acceptance of Online Mass Customization for Apparel, Sports Shoes Shopping.

Courses Taught

  • Consumer Behavior in the Apparel Merchandising Environment
  • Apparel Merchandising and Global Expansion
  • Social-Psychological Theories of Dress, Appearance, and Fashion
  • Independent Reading and Research
  • Advanced Topics in Apparel Merchandising
  • Apparel Merchandising Strategies and Assortment Planning
  • Textile and Apparel Economics
  • Entrepreneurship in Human Ecology
  • Apparel Merchandise Buying and Management
  • Field Study in Textiles, Apparel, and Merchandising

Publications

Liu, C., & Chen, Y.-S. (Forthcoming), A Soft-landing E-business Framework in International Franchising, Research Journal of Central University of Finance and Economics

 

Chen, Y.-S., Liu, C., Zeng, Q., & Azevedo, R. F. L. (Forthcoming). A “Flying High, Landing Soft” E-Business Strategy in International Franchising, Managing Strategic Information Systems in Modern Organizations, in press

 

Kang, J., Liu, C., & Kim, S.-H. (2013). Environmentally sustainable textile and apparel consumption: The role of consumer knowledge, perceived consumer effectiveness, and perceived personal relevance. International Journal of Consumer Studies, 37(4), 442-452

 

Chen, Y.-S., Liu, C., Zeng, Q., & Azevedo, R. F. L. (2012). E-Business Strategy in Franchise Relationship Management. International Journal of Strategic Information Technologies and Applications, 3 (4), 54-65.

 

Liu, C., Black, W. C., Lawrence, F. C., & Garrison, M. E. B. (2012). Post-disaster coping and recovery: The role of perceived changes in the retail facilities. Journal of Business Research, 65 641-647.

 

Liu, C., & Black, W. (2011). Post-disaster Consumer Coping: Consumption Adjustment. Asia-Pacific Advances in Consumer Research, 9, 214-221.

 

Liu, C., Forsythe, S., & Black, W. (2011). Beyond adoption: Sustaining online shopping. International Review of Retail, Distribution and Consumer Research, 21(1), 71-93.

 

Liu, C., & Forsythe, S. (2010). Sustaining online shopping: Moderating role of online shopping motives. Journal of Internet Commerce 9(2), 67-82.