Chunmin Lang

Assistant Professor

143 Human Ecology

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College of Agriculture

Department of Textiles, Apparel Design and Merchandising


Sustainability, Retailing, Consumer behavior


Research Interests

  • Sustainability, Product-service retailing models
  • Consumer behavior
  • Apparel Retailing and Brand Management

Current Research

  • Accessing uniform satisfaction and working enthusiasm of employees in hospitality industry
  • Assessing attitudes towards sustainable repurposing of national traditional dress.
  • Style confidence in sustainable consumption behavior
  • Sustainable apparel product-service retailing models (design-oriented)

Courses Taught

  • Visual Merchandising
  • Apparel Merchandise Buying and Management


Armstrong, C.M., Niinimaki, K., Lang, C., Kujala, S. (2015 Accepted). A use-oriented clothing economy? Preliminary affirmation for sustainable clothing consumption alternatives. Sustainable Development.

Armstrong, C.M., Niinimaki, K., & Lang, C. (2015 in press). Towards Design Recipes to Curb the Clothing Carbohydrate Binge. The Design Journal.

Armstrong, C.M., Niinimaki, K., Kujala, S., Karell, E. & Lang, C. (2014 in press). Sustainable product-service systems for clothing: Exploring consumer perceptions of consumption alternatives in Finland. Journal of Cleaner Production, 97 (15), 30-39.

Lang, C., Armstrong, C.M., & Laura, A.B. (2013). Drivers of clothing disposal in the United States: An exploration of the role of personal attributes and behaviors in frequent disposal. International Journal of Consumer Studies, 37 (6), 706-714.  

Armstrong, C.M. & Lang, C. (2013). Sustainable product service systems: The new frontier in apparel retailing?  Research Journal of Textile and Apparel, 17(1), 1-12.

Swinney, J., Lang C. & Runyan, R. (2012). An exploration of rural community branding efforts from the perspective of community residents. International Journal of Rural Management, 8(1&2), 35-47.