LSU Logos

LSU logos are the cornerstone of the LSU brand. Their use represents our excellence in academics, research, outreach, and athletics to audiences worldwide. These logos are distributed by both the LSU Division of Strategic Communications which manages the use of the logo by campus communities and external consultants providing professional services to the university; and the LSU Office of Trademark Licensing, which manages the use of LSU marks for retail sales and by entities in contractual partnerships with LSU.

The LSU logo is available in myLSU to LSU faculty and staff. Visit our downloads page to see all available resources. You will be prompted to provide your myLSU login ID and password in order to access the files. If you are an external consultant, vendor, or any entity not directly affiliated with LSU, please contact us or the LSU Office of Trademark Licensing to inquire about obtaining permission to use the LSU logo. Students and student groups are not permitted to use the LSU logo.

All campus units and external consultants are required to comply with the logo usage guidelines provided on this site. Review and approval by the LSU Division of Strategic Communications is also required for all advertising and reputation-defining collateral materials developed, which use the LSU logo. Please review these two links carefully before beginning development of  LSU advertising and collateral materials.

Usage Guidelines    Reviews/Approvals

Primary Logo

The LSU Geaux word mark is the main logo for the LSU flagship brand. It is also the main identifier for the flagship campus in Baton Rouge, Louisiana.

Purple LSU Logo

Secondary Logo

The LSU Geaux word mark, with the full name spelled out, may be used in place of the primary logo.

Purple LSU Logo with full name


LSU Seal

The LSU seal is reserved for commencement and official university documents. Usage of the seal as a design element on pamphlets, brochures, websites, and/or other collateral materials is not permitted.

LSU Seal

Athletic Logos

The Geaux word mark also serves as the main identifier for LSU Athletics. In addition to the Geaux word mark, there are two secondary marks and an outlined variation on the word mark. These logos are used solely for athletics communications and university licensing agreements.

LSU Athletics Logos