Donald Lund

Donald James Lund

Associate Professor, Department of Marketing
Associate Professor, Flores MBA Program
Associate Professor, Professional Sales Institute
2113 Business Education Complex South
501
Baton Rouge, LA 70803
Email: dlund@lsu.edu
Phone: 225-578-8786
Fax: 225-578-8616

Biographical Summary

Donald J Lund is an Associate Professor of Marketing at Louisiana State University. He received his PhD from the University of Missouri in 2010 and then began his career as a professor with the University of Alabama at Birmingham. Donald's research focuses on customer relationships at the consumer and organizational levels, and has been published in the Journal of Marketing, Journal of Retailing, Journal of International Marketing, Journal of Personal Selling and Sales Management, and others. Donald currently serves on the editorial review boards of the Journal of Retailing and the Journal of the Academy of Marketing Science. Prior to earning his PhD, Donald was a multi-store Domino's Pizza Franchisee.

Education

  • PhD Business Administration/Marketing, University of Missouri - Columbia, 2010
  • BS Psychology, Missouri State University, Springfield, MO, 1996
  • MBA Finance, Missouri State University, Springfield, MO, 2005

Awards & Honors

  • Appointment to Research Track, University of Alabama at Birmingham, 2018
  • Best Paper in Conference, Society for Marketing Advances, 2015
  • Summer Research Grant, University of Alabama at Birmingham, 2014
  • Summer Research Grant, University of Alabama at Birmingham, 2013
  • Summer Research Grant, University of Alabama at Birmingham, 2012
  • Best Paper Award, National Conference in Sales Management, 2011
  • Summer Research Grant, University of Alabama at Birmingham, 2011
  • Ponder Scholarship, University of Missouri, 2010
  • ISBM Doctoral Dissertation Award - Finalist, Institute for the Study of Business Markets, 2009
  • AMA Sheth Foundation Doctoral Consortium Fellow, American Marketing Association and University of Missouri, 2009
  • Bies International Travel Scholarship, University of Missouri, 2009
  • Grad Student Superior Achievement Award, University of Missouri, 2009
  • Outstanding Grad Research Assistant Award, University of Missouri, 2009
  • Summer Research Fellowship, University of Missouri, 2008
  • Juran Doctoral Award, University of Minnesota, 2008
  • Summer Research Fellowship, University of Missouri, 2007
  • University Scholarship, Missouri State University, 1996

Interests

  • Teaching Interests: Marketing StrategyMarketing AnalyticsMarketing Research
  • Research Interests: Relationship Marketing; Strategic Marketing; Reciprocity

Selected Research Publications

  • Lund, D. J, Hansen, J., Robicheaux, R., and Cid, C.The Direct and Interactive Effects of Retail Community Engagement. European Journal of Marketing.
  • Hinsch, C., Tang, E., and Lund, D. JThe Wizard, the Prophet, and the Mediating Role of Compulsion: Reconceptualizing Environmentalism. European Journal of Marketing.
  • Hinsch, C., Tang, E., Lund, D. J, and Kharouf, H.Service Gifts: Implications of Social Connection and Reciprocity. European Journal of Marketing.
  • Kharouf, H., Lund, D. J, Krallman, A., and Pullig, C.A Signaling Theory Approach to Relationship Recovery. European Journal of Marketing.
  • Kharouf, H. and Lund, D. J (2018). An Empirical Examination of Organizational Trust Recovery: Influences and Implications. European Management Review.
  • Hansen, J. D, Lund, D. J, and DeCarlo, T. E (2016). A Process Model of Buyer Responses to Salesperson Transgressions and Recovery Efforts: The Impact of Salesperson Orientation. Journal of Personal Selling and Sales Management, 36(1), 59-73.
  • Kozlenkova, I. V, Hult, T., Lund, D. J, Mena, J., and Kekec, P. (2015). The Role of Marketing Channels in Supply Chain Management. Journal of Retailing, 91(4), 586-609.
  • Kharouf, H., Lund, D. J, and Sekhon, H. (2014). Building Trust by Signaling Trustworthiness in Service Retail. Journal of Services Marketing, 28(5), 361-373.
  • Lund, D. J and Marinova, D. (2014). Managing Revenue Across Retail Channels: The Interplay of Service Performance and Direct Marketing. Journal of Marketing, 78(5), 99-118.
  • Lund, D. J, Scheer, L. K, and Kozlenkova, I. V (2013). Culture's Impact on the Importance of Fairness in Interorganizational Relationships. Journal of International Marketing, 21(4), 21-43.
  • Miao, F. C, Lund, D. J, and Evans, K. R. (2009). Re-examining the Influence of Career Stages on Salesperson Motivation: A Cognitive and Affective Perspective. Journal of Personal Selling and Sales Management, 29(3), 243-255.

Presentations

  • Lund, D., Kharouf, H., and Krallman, A. (2020, May). A Signaling Theory Approach to Relationship Recovery. Presented at 2020 Academy of Marketing Science Conference sponsored by Academy of Marketing Science, Miami, FL.
  • Lund, D., Marinova, D., Mantrala, M., Singh, S., and Selnes, F. (2019, June). Customer (Twice) Winback in Subscription Services: The Joint Effect of Channel and Promotion. Presented at Invited Research Presentation at Coventry University sponsored by LSU and Coventry University, Coventry University, Coventry England.
  • Lund, D., Cid, C., Hansen, J. D, and Robicheaux, R. A (2015, October). Brick vs. Click: A Resource Based View of Community Engagement. Presented at Society for Marketing Advances Annual Conference sponsored by SMA, San Antonio, TX.
  • Lund, D., Hinsch, C., and Tang, E. (2015, August). The Role of Felt Social Connection and Reciprocation in Consumer Relationship Marketing. Presented at AMA Summer Educators' Conference sponsored by American Marketing Association, Chicago, IL.
  • Lund, D., Hinsch, C., Tang, E., and Kozlenkova, I. (2015, July). The Impact of Social Connection and Reciprocity in a Service Gifting Context. Presented at Frontiers in Service Conference sponsored by American Marketing Association, San Jose, CA.
  • Lund, D. and Scheer, L. (2013, August). A Process Model of Reciprocal Exchange. Presented at AMA Summer Educators' Conference sponsored by American Marketing Association, Boston, MA.
  • Lund, D., Scheer, L., and Kozlenkova, I. (2013, February). The Importance of Fairness for Managing Interorganizational Relationships: An Application of Hofstede's Cultural Dimensions Theory. Presented at AMA Winter Educators' Conference sponsored by American Marketing Association, Las Vegas, NV.
  • Lund, D., Hansen, J. D, DeCarlo, T., and Scheer, L. (2012, August). An Experimental Examination of Buyers' Responses to Relationship Failures. Presented at AMA Summer Educators' Conference sponsored by American Marketing Association, Chicago, IL.
  • Lund, D., Hansen, J. D, DeCarlo, T., and Scheer, L. (2012, August). The Effects of Relationship Role on Buyers' Responses to Relationship Failures and Recovery Effortsu. Presented at ISBM Academic Conference sponsored by Institute for the Study of Business Markets (ISBM), Chicago, IL.
  • Lund, D., Dietz, G., DeCarlo, T., Hansen, J. D, and McEntee, W. (2012, May). Understanding Buyers' Responses to Relational Transgressions: A Framework and Proposed Plan of Study. Presented at Society of Marketing Advances Conference sponsored by Society of Marketing Advances, Orlando, FL.
  • Hansen, J. D and Lund, D. (2011, ). Buyers' Emotional and Cognitive Responses to Ethical Transgressions and Service Failures. Presented at National Conference in Sales Management sponsored by Sales Education Foundation, Orlando, FL.
  • Kozlenkova, I., Lund, D., and Scheer, L. (2011, June). The Central Role of Process, Task, and Relationship Conflict in Marketing Relationships. Presented at European Marketing Academy Conference sponsored by European Marketing Academy, Ljubljana, Slovenia.
  • Kozlenkova, I., Scheer, L., and Lund, D. (2011, May). Exploration of Fairness Perceptions in a Cross-Cultural Setting. Presented at European Marketing Academy Conference sponsored by European Marketing Academy, Ljubljana, Slovenia.
  • Lund, D. and Bello, D. (2011, February). Trials, Tribulations and Creative Approaches to B2B Data Collection. Presented at AMA Winter Educators' Conference sponsored by American Marketing Association, Austin, TX.
  • Kozlenkova, I., Scheer, L., and Lund, D. (2010, April). The Role of Fairness and Interdependence in International Business-to-Business Marketing Relationships. Presented at International Scientific Conference Agrarian Perspectives XIX sponsored by , Prague, Czech Republic.
  • Lund, D. and Marinova, D. (2009, April). Dynamic Effects of Service Performance and Targeted Advertising on Revenue Exapnsion: Role of On-Site and Remote Service Delivery. Presented at 18th Robert Middelstaedt Doctoral Symposium sponsored by University of Nebraska, Lincoln, NE.
  • Lund, D. and Marinova, D. (2009, February). The Financial Consequences of Service Quality and its Impact on Advertising Effectiveness. Presented at AMA Winter Educators' Conference sponsored by American Marketing Association, Tampa, FL.
  • Lund, D. and Scheer, L. (2009, February). The Foundations of Fairness in Business-to-business Relationships: A Multinational Experiment and Survey. Presented at AMA Winter Educators' Conference sponsored by American Marketing Association, Tampa, FL.

Grants

  • Personnel: Hansen, John (role: Co-Principal) Lund, Donald (role: Co-Principal) DeCarlo, Tom (role: Supporting)
    Title: A Process Model of Buyer Responses to Salesperson Transgressions and Recovery Efforts: The Impact of Salesperson Orientation
    Sponsoring Organization: Institute for the Study of Business Markets (ISBM)
    Year: 2011

Books

  • Lund, D. J, Kozlenkova, I. V, and Palmatier, R. W (2014). Good vs. Bad Relationship Framework The Dark Side of CRM (pp. 93-121). Abingdon, Oxfordshire: Routledge.

Professional and Service Activities

  • Elsevier Journal Advisory Committee, Committee Member (September 1, 2019 - November, 2020)
  • Global Sales Science Institute, Reviewer, Ad Hoc Reviewer (January 1, 2020 - February 15, 2020)
  • John A. Howard/AMA Doctoral Dissertation Competition, Reviewer, Ad Hoc Reviewer (October, 2019 - November, 2019)
  • Journal of International Marketing, Reviewer, Ad Hoc Reviewer (April, 2019 - June, 2019)
  • PhD student selection, Attendee, Meeting (January, 2019 - February, 2019)
  • Academy of Marketing Science Fall Conference, Reviewer, Ad Hoc Reviewer (November, 2018 - November, 2018)
  • John A. Howard/AMA Doctoral Dissertation Competition, Reviewer, Ad Hoc Reviewer (October, 2018 - October, 2018)
  • Journal of International Marketing, Reviewer, Ad Hoc Reviewer (January, 2018 - June, 2018)
  • 2018 World Marketing Congress, Track Organizer (October, 2017 - April, 2018)
  • UAB Conflict of Interest Review Board, Committee Member (January, 2015 - December, 2017)
  • MIDE Faculty Search Committee, Committee Chair (December, 2016 - October, 2017)
  • Collat Data Analytics Task Force, Committee Chair (August, 2016 - August, 2017)
  • UAB - Faculty Spaces Committee (New Building), Committee Member (, 2015 - , 2016)
  • Journal of the Academy of Marketing Science, Reviewer, Ad Hoc Reviewer (, - , 2016)
  • Academy of Marketing Science Fall Conference, Reviewer, Ad Hoc Reviewer (November, 2016 - November, 2016)
  • MIDE Faculty Search Committee, Committee Member (December, 2015 - October, 2016)
  • UAB Funny Business, Faculty Advisor (August, 2014 - August, 2016)
  • Research Advisory Committee - Collat School of Business, UAB, Committee Member (August, 2015 - August, 2016)
  • Society for Marketing Advances Annual Conference, Reviewer, Ad Hoc Reviewer (, - , 2015)
  • AMA Summer Educators' Conference, Reviewer, Ad Hoc Reviewer (, - , 2015)
  • UAB - QEP Committee Member, Committee Member (, 2014 - , 2015)
  • UAB - Strategic Goal 4 Committee, Committee Member (August, 2014 - August, 2015)
  • Journal of Retailing, Reviewer, Ad Hoc Reviewer (, - , 2014)
  • Academy of Marketing Science Fall Conference, Reviewer, Ad Hoc Reviewer (November, 2014 - November, 2014)
  • Research Advisory Committee - Collat School of Business, UAB, Committee Member (August, 2010 - August, 2014)
  • AMA Winter Educators' Conference, Reviewer, Ad Hoc Reviewer (, - , 2013)
  • Quantitative Literacy Task Force - UAB, Committee Member (, 2012 - , 2013)
  • Journal of International Marketing, Reviewer, Ad Hoc Reviewer (, - , 2013)
  • AMA Summer Educators' Conference, Reviewer, Ad Hoc Reviewer (, - , 2013)
  • AMA Summer Educators' Conference, Reviewer, Ad Hoc Reviewer (, - , 2012)
  • Society for Marketing Advances Doctoral Consortium, Research/Symposium (, - May, 2012)
  • Computer Resources Committee - UAB, Committee Member (, 2010 - , 2011)
  • Academy of Marketing Science Fall Conference, Reviewer, Ad Hoc Reviewer (November, 2011 - November, 2011)
  • MIDE Faculty Search Committee, Committee Member (December, 2010 - October, 2011)
  • Society for Marketing Advances Dissertation Proposal Competition, Reviewer, Ad Hoc Reviewer (, - May, 2011)
  • AMA Summer Educators' Conference, Reviewer, Ad Hoc Reviewer (, - , 2009)
  • AMA Winter Educators' Conference, Reviewer, Ad Hoc Reviewer (, - , 2009)
  • AMA Summer Educators' Conference, Reviewer, Ad Hoc Reviewer (, - , 2007)
  • AMA Winter Educators' Conference, Reviewer, Ad Hoc Reviewer (, - , 2001)
  • Journal of Retailing, Editorial Review Board Member (, 2015)
  • Journal of the Academy of Marketing Science, Editorial Review Board Member (, 2016)
  • Professional Sales Institute, Temporary Faculty Rep (June, 2019)
  • MBA Committee, Committee Member (September, 2018)

Employed by LSU since

August 15, 2018