Behavioral Research Lab | LSU Department of Marketing


Contact Information not found.


Contact Information not found.


Contact Us

Dan H. Rice
2119 Business Education Complex South
Telephone: 225-578-8788









Behavioral Research Lab

The Business Education Complex at LSU is home to the E. J. Ourso College of Business’s Behavior Research Laboratory. This state-of-the-art facility provides the E. J. Ourso College’s faculty and students w​​​​ith the means to conduct cutting-edge, technology-based marketing research.  The lab was launched in 2012 to coincide with the opening of the Business Education Complex. 

Funds for the construction of the facility and subsequent capability expansion were provided through generous grants from the Louisiana Board of Regents: LEQSF (2011-12)-ENH-TR-11 and LEQSF (2014-15)-ENH-TR-05, respectively. Dan Rice, who was the lead Primary Investigator on both grants, has served as director since the lab’s inception. Ron Niedrich, co-PI on the original grant, and Andrew Kuo and Andrew Schwarz, co-PI’s on the expansion grant, have also positively influenced the direction, design, and function of the facility.

The lab projects have benefited considerably from the help and guidance of LSU Department of Facilities Development and the LSU Office of Sponsored Programs. The success of the facility is a testament to the world-class outcomes resulting from a partnership with the Louisiana Board of Regents and teamwork within the Department of Marketing, Office of Dean, the college faculty, and the university departments involved in the acquisition and administration of the funding grants. ​


The behavioral lab features 28 networked computer workstations equipped with multimedia research equipment and one control computer. The lab also possesses physiological measurement devices and eye tracking equipment, enabling faculty and students to conduct innovative behavioral research that would not be possible without these technologies. Each semester, approximately 2,000 LSU students have the opportunity to participate in research performed in the behavior lab, creating one of the largest student-based, behavioral research participant pools in the country.​


The behavioral lab is located in room 2440 of the Business Education Complex (BEC). To get there, please take the stairs by the BEC’s 300 person auditorium (or the elevator adjacent to those stairs) to the second floor of the building. When you reach the second floor, take a left toward the graduate wing of the BEC. In the wing's main hallway, turn right (west, toward Patrick Taylor Hall) and go to the end of the hall (roughly 40 feet). The Behavioral Lab is the last room on the left (and is labeled as such). Please wait in the hall until you are asked to come in to the experiment.​


To sign up to participate in a study, login to our Sona Systems page.