Digital Marketing Concentration
This concentration equips students with the practical knowledge and skillsets necessary to succeed in the growing and in-demand professions of digital and social media marketing.
The concentration includes exposure to digital marketing content distribution platforms, such as Twitter, lnstagram, Facebook, and Snapchat. Additionally, students will gain experience with digital marketing campaign organizational tools and software, such as HubSpot, Google Analytics, and other data-centric platforms for the rollout of a digital or social media campaign. Students will be able to integrate their knowledge of promotions, marketing research, consumer behavior, and statistics to inform marketing strategies, tasks, and decisions.
To satisfy the Digital Marketing Concentration requirements, students must complete MKT 3421, MKT 3501, and MKT 4440. Course descriptions and when those courses are offered are provided below. Please check the course offerings for confirmation.
MKT 3421: Marketing Communications: Promotions (3). Prerequisites: MKT 3401. Nature and contributions of personal selling and advertising to the firm’s problems of demand stimulation; concepts related to integration and organization of promotional effort to facilitate communication programs for products and/or services. Offered in the fall and spring semesters.
MKT 3501: Data Analytics I (3). Prerequisites: MKT 3401. Introduction to marketing analytics with a focus on the processes, techniques, and tools used in the acquisition, management, and mining of marketing data. Offered in the fall semester.
MKT 4440: Advanced Digital Marketing (3). Prerequisites: MKT 3401 and permission of department. The proliferation of internet, social media, and mobile channels are revolutionizing marketing techniques around the world. This course provides students technological expertise to keep pace by in-depth discussion and projects performing digital marketing with real companies. Students will acquire cutting-edge knowledge, skills, and experience to conduct marketing campaigns in each of these cutting-edge mediums. Offered in the fall, spring, and summer semesters.