Big Data in Agriculture: A Challenge for the Future
by Dr. Keith Coble
This article examines the challenge and opportunities of Big Data, and concludes these technologies will lead to relevant analysis at every stage of the agricultural value chain. Big Data is defined by several characteristics beyond size; in particular, the volume, velocity, variety, and veracity of the data. We discuss a set of analytical techniques that are increasingly relevant to our profession as one addresses these issues. Ultimately, we resolve that agricultural and applied economists are uniquely positioned to contribute to the research and outreach agenda on Big Data. We believe there are relevant policy, farm management, supply chain, consumer demand, and sustainability issues where our profession can make major contributions.
Dr. Keith Coble is a Giles Distinguished Professor and Head of the Agricultural Economic Department at Mississippi State University where he focuses on agricultural policy, insurance, and agricultural data analytics. Dr. Coble is currently the President-elect of the Agricultural and Applied Economics Association (AAEA) and also served as the Associate Editor of the American Journal of Agricultural Economics from 2008-2011. He has received the Bruce Gardner Award from the U.S. Department of Agricultural Economists Group for his contribution to USDA policy analysis and he received a Southeastern Conference's Faculty Achievement Award for achievement in research, scholarship and service. Dr. Coble has published 90 scientific research journal articles, over 60 reports for government agencies, 160 scientific conference papers and has received over $9.8 million in grants and contracts. This talk serves as part of Dr. Coble’s current mission to drive discussions on ways the field of agricultural economics can take advantage of the big data movement.
Please join us Friday, November 8th, 2019 for a seminar hosted by the Department of Agricultural Economics and Agribusiness
Martin D. Woodin Hall
This concludes our 2019 Fall Seminar Series. Please check back soon for the schedule of the 2020 Spring Seminar Series.
Dr. Lawson Connor, Assistant Professor
Dr. Danyi Qi, Assistant Professor
Fall 2019 Seminars
Dr. Thanos Gentimis
"Digital Agriculture, from Data to Action"
Dr. Bailey Houghtaling
"Prioritizing SNAP Retailers' Perspectives to Inform Healthy Food Retail Programming in Rural Communities"
Dr. Keith Coble
"Big Data in Agriculture: A Challenge for the Future"