Jerrod Penn

Assistant Professor

221 Martin D. Woodin Hall

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Agricultural Economics & Agribusiness


  • Environmental & Resource Economics
  • Marketing & Consumer Economics
  • Experimental Economics


Curriculum Vitae




Ph.D. Agricultural Economics, University of Kentucky, 2017

M.S.  Economics, University of Kentucky, 2016

M.S. Agricultural Economics, University of Kentucky, 2013

B.A. Economics Suma Cum Laude; Political Science Cum Laude, University of Florida, 2010  


Dr. Jerrod Penn is an applied economist focused on the intersection of resource/environmental impacts and policy with sustainability and society, frequently using behavioral analyses. His interdisciplinary collaborations include work with entomology, biology, forestry/wildlife, and hospitality/tourism. His work has received attention in popular press, including The New York Times and The Los Angeles Times. He also enjoys collaborative research/teaching efforts that have led to several teaching awards, undergraduate-authored research publications, and coaching three AAEA national quiz bowl champion teams in 2016, 2017, and 2019.

Jerrod is originally from St. Cloud, FL. Prior to earning his PhD in Agricultural Economics at the University of Kentucky, he was an undergraduate at the University of Florida.

Recent Publications

Penn J, and W Hu. 2021. The Extent of Hypothetical Bias in Willingness to Accept. American Journal of Agricultural Economics. 103(1):126-141.

Penn H, Penn J, M Hagan*, and W Hu. 2020. “The Buzz about Bee Campuses: Student Thoughts regarding Pollinator Conservation.” American Entomologist. 66(4):54-61.

Nemati M and J Penn. 2020. “The Impact of Social Norms, Feedback, and Price Information on Conservation Behavior: A Meta-Analysis.” Resource and Energy Economics. 62:101201.

Penn J, and W Hu. 2020. Mitigating hypothetical bias by defaulting to opt-out in an online choice. Applied Economics. 53(3):315-328.

Petrolia D, Penn J, Quainoo R, Caffey R, and JM Fannin. 2019. “Know Thy Beach: The Value of Beach Conditions Information.” Marine Resource Economics. 34(4):331-359.

Penn J, Hu W, and H Penn. 2019. Support for Native, Solitary Pollinator Conservation among the Public versus Beekeepers. American Journal of Agricultural Economics, ASSA invited paper. 101(5): 1386-1400.

Penn J, and W Hu. 2019. Cheap Talk Efficacy under Potential and Actual Hypothetical Bias: A meta-analysis. Journal of Environmental Economics and Management. 96: 22-35.

Penn JM, Hu W, and LJ Cox. 2019. Forced Choice with Constant Choice Experiment Complexity. Journal of Agricultural and Resource Economics. 44(2): 439-455.

Penn J, and W Hu. 2018. Understanding Hypothetical Bias: An Enhanced Meta-Analysis. American Journal of Agricultural Economics. 100(4): 1186-1206.

Hu W, Sun S, Penn JM, and P Qing. 2022. “On Misccalculating t-Test Statistics and Welfare Measures in Choice Experiments with Effects-Coded Variables.” American Journal of Agricultural Economics.

Penn J, Bastola S*, and W Hu. 2022. “Nudging Away from Plastic Bags with Charitable Donations.” Land Economics. 98(1): 132-149.

Gutierrez A*, Penn J, Tanger S, and M Blazier. 2022. “Conservation Easement Landowners’ Willingness to Accept for Forest Thinning.” Forest Policy & Economics. 135: 102627.


Course Number Course Name
AGEC 3503 Natural Resource Economics
AGEC 2011 Competitive Practicum
AGEC 4700 Benefit-Cost Analysis
AGEC 7523 Nonmarket Valuation Methods in Agricultural & Natural Resources