Do you love shaping stories and brands, understanding what makes customers tick, or driving big ideas that get results? Marketing is your major.

Major in Marketing

What is Marketing?

Marketing is more than advertising — it’s the art and science of connecting people with products and ideas. When you major in marketing, you’ll dive into creating engaging consumer relationships, learn how to build unforgettable brands, and use real-world data to drive business strategy. From digital campaigns to market research, you’ll gain hands-on experience in consumer behavior, product design, and business branding. These skills prepare you for exciting marketing jobs and careers in brand management, digital marketing, market research, analytics, and professional sales. LSU offers concentrations in Digital Marketing, Marketing Analytics, and Professional Sales.

Program Website

Degree Details

Admissions Info

Program Highlights

Top-Ranked Sales Program Gain a competitive edge in LSU’s Professional Sales Institute, where hands-on experience and real-world competition lead to national recognition, career-ready confidence, and multiple job offers.

Undergraduate Research Conduct real research in our Behavioral Research Lab, one of the nation’s designated "mega-labs" for elite training in behavioral marketing research and consumer insights.

Pi Sigma Epsilon Join the only nationally recognized, co-ed professional organization in marketing, sales, and management and graduate with hands-on experience from leading projects ranging from fundraising to marketing strategies and participating in professional development programs.

Elite Accreditation The E.J. Ourso College of Business is among 5% of business schools worldwide holding the prestigious Association to Advance Collegiate Schools of Business International (AACSB) accreditation.

What You Can Do

An LSU degree opens doors to a wide range of career paths and professional opportunities. With a strong academic foundation, real-world learning, and support from a powerful alumni network, you’ll graduate prepared for success in today’s competitive job market. Whether you’re planning to work in a corporate setting, nonprofit organization, government agency, creative industry, or research lab, LSU equips you with the in-demand skills and hands-on experience employers value most.

Potential Careers

Advertising
Analytics
Brand/Product Management
Buying
Digital Marketing
Planning/Research
Retailing
Sales/Management

Workplace Settings

Advertising Agencies
Consumer Product Companies
Entrepreneurial/Start-Up Environments
Public Relations Firms
Retail & E-commerce Establishments
Manufacturers
Media & Entertainment Companies
Service Industries

$54,000

Average alumni Marketing salary 5 years after graduation

What Marketing Looks like

Marketing Major A-Z: What You Love

Fork With Us — Kaitlyn Lanaux

Ourso 8: Emma Bruney

Building Skills

Consumer Behavior Learn what drives decisions and how marketers influence choices strategically.

Brand Management Learn to build brand trust with creative, strategic campaigns that engage audiences.

Marketing Analytics Analyze data to understand customers, improve marketing, and boost return on investment.

Professional Sales Master relationship building by uncovering needs and crafting tailored solutions.

I've applied what I learned in digital marketing to Fork.With.Us, the Instagram and TikTok food blog that I run. The degree gives you a variety of career choices, the classes are really fun, and you learn so much from the professors. Kaitlyn Lanaux
BS Marketing '22
Marketing Services Coordinator
Lamar Advertising Company and Creator
Fork.With.Us

Getting involved has been one of my biggest blessings at LSU. I met so many people I wouldn't have been able to connect with otherwise. I got involved in many organizations because of contacts made in the business college. Emma Bruney
BS Marketing '24

I had the pick of the litter for jobs, because they all wanted to hire graduates from the Professional Sales Institute. I was able to jump right into the role and hit the ground running when I started in sales. Eric Waguespack
BS Marketing '17

Advance your Career

Post-graduate education

LSU offers competitively ranked post-graduate programs designed to help you innovate and lead in your field. Engage in advanced coursework, contribute to impactful research, and learn from expert faculty who are solving real-world challenges across Louisiana and beyond. Whether you're looking to deepen your expertise, pivot into a new industry, or accelerate your career, LSU’s graduate programs open the door to a world of opportunity.

PhD in Marketing Flores MBA Program MS Analytics Master of Mass Communication

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