||Provide the ability to create a suspect record using minimal information, such as
name, address, phone, DoB, etc. while also requiring enough information to limit the
creation of duplicate records. This suspect record will be used by the institution
for someone that the institution wants to recruit to apply and ultimately admit and
||Ability to create multiple online inquiry forms to capture and store prospect information.
||Source prospects from the Free Application for Student Aid (FASFA) for recruitment.
||Source prospects from the National Research Center for College & University Admissions
(NRCCUA) for recruitment.
||Capture unsolicited transcripts from Naviance (Parchment) and use them for recruiting.
||Capture unsolicited test scores and use these for recruiting purposes.
||Identify prospective students having high ACT and SAT scores. Consider tags and cohorts.
||Provide the ability to attach attributes and documents to student prospects.
||Track a prospect's legacy status, parent data, and sibling information.
||Allow prospects to view programs of study and degree requirements for a college.
||Maintain multiple prospect addresses and telephone numbers and the ability to identify
address as foreign or domestic and ability to tag cell phone number in order to distinguish
for texting campaigns.
||Receive incoming emails and track messages as interactions on a prospect's profile.
||Allow prospects to select a preferred email address (e.g., home, institution).
||Track and monitor the number of touchpoints given to a prospect and determine from
that number how many have been converted to an applicant.
||Identify prospective students as National Merit. Consider tags and cohorts.
||Allow personnel in the call centers on campus the ability to add notes/comments to
a prospect's profile in a centralized area.
||Transfer all data from a student prospect profile to an applicant profile once the
prospects submits an application.
||Validate addresses against the US Postal Service rules when inputting into the system.
||Manage the assignment criteria to a recruiter. (Ex. LSU recruiters are assigned by
Zip Code, State and/or HS Code depending on location and size of market.)
||Define and assign recruiting regions based on the Enrollment Planning Service (EPS)
proprietary market codes owned by the College Board. EPS codes are used to categorize
external organizations and people into geographical areas, mostly in the United States.
||Send real-time communications based on prospect data entered into the system.
||Identify campaign supporting initiatives, such as engagement items.
||Schedule recruiting events with multiple sessions and multiple presentations (e.g.,
LSU Kickoff), implement guardrails and limits on attendance (Ex. Ability to set maximum
event capacity and waitlist functionality), and move prospects around if there are
openings on the waitlist.
||Determine and maintain a prospect's status with respect to participation in recruiting
event (registered, attended, did not attend, declined).
||Allow parents of LSU students to register and pay for parent orientation sessions.
||Access recruiting event details on a mobile device.
||Track and monitor all communication engagements with prospects through the entire
lifecycle of suspect, prospect, applicant to student.
||Build an itinerary based on calendar of events for campus tours, appointment with
a Financial Aid counselor, housing tours, sit in on a course, tour specific departments,
||Capture and track prospects through unique sources and third party systems (QR scanner).
||Maintain and track recruiting goals (out of state goals, in state goals, emerging
market vs. primary market, regions, demographics) with point in time data comparison.
||Track contact information, notes, recruiting activities and events associated with
a particular educational institution. Also, track the return on investment (ROI) of
events held at that particular educational institution.
||Allow for overall expense tracking for campaigns, events and all recruiting functions.
||Evaluate campaign progress and effectiveness through analytics and email metrics.
||Facilitate and support the use of predictive models offered by third-party partners
(e.g., Ruffalo Noel Levitz, National Research Center for College & University Admissions
- NRCCUA) to score prospects on the likeliness of submitting an application.
||Offer real-time reporting to accurately track demographics and assign prospects to
target groups accordingly. Track migration history from one target group to another.
||Provide point in time reporting capability to evaluate year-by-year comparison of
student prospect data.
||Create or load postal code sets, State and/or HS Code depending on location and size
of market that you can use to define recruiting regions.
||Provide recruiting dashboard to include all specified recruiting tasks.
||Name and categorize the different type of documents that you can attach to applications.
||Group educational institutions including charter schools and international schools
by top-level criteria (in-state, international, etc.).
||Create and manage educational institution profiles with counselor contact information
and enrollment data.
||Create designations (e.g., service learning partner, tier 1) to associate with educational
institutions and external affiliations to make these institutions and affiliations
easy to find and report on.
||Allow for an identifier that will be visible to staff members that comments are available
for applicants and prospects.
||Route inquiries and communications requiring follow up to appropriate personnel. (Ex.
Assigned Recruiter, Admissions Officer, Financial Aid Officer, etc.)
||Identify internal comment and notify following person (ability to add email)-LSU Admissions
||Associate general educational interests with a student prospect's recruitment record
during the recruiting process. LSU expects to define values that are the same, or
similar, to those received from third parties, such as search services or test score
services. Educational interests are less specific than programs of study and can
represent a broad academic discipline, academic subjects, long-term goals and other
areas of interest. LSU expects to use these interests to inform prospective students
on programs of study and to help advise student with respect to long-term career goals.
||Store prospects' and students' extracurriculuar activities from application and records
(e.g., Theater, Lacrosse). Extracurricular activities are currently tracked on the
application and then fed to an external site so departments can see for scholarship
purposes, freshman and continued students, assess fees based on Greek organizations
and stored on mainframe.